By December 26, 2012 1 Comments Read More →

2012 in digital public affairs and communication: a rear-view

Rear-view-mirrorIt’s the time of year to reflect. For bloggers, that means sharing our highlights of this calendar year, noting there are still a few days of waxing and waning before we have to remember to date our cheques differently. Wait. Do you still write cheques?

So, here is a summary list of some of my highlights for the year in digital public affairs and communications. I’ll publish some personal reflections separately.

  1. Hélène Campbell and her A Lung Story movement: Hélène Campbell’s #BeAnOrganDonor campaign proves every voice counts and Hélène Campbell: Individuals make a difference
  2. KONY2012, which I believe is a great success story despite the criticism Invisible Children faced: What makes #kony2012 an online sensation
  3. Social media warfare between the Israeli Defense Forces and Hamas: Social Media 2012 in three acts: share it forward, dark arts and war porn
  4. A new standard for unethical PA/PR practices was established by Greenpeace’s Let’s Go Arctic campaign: Six degress of faux-real crisis media coverage and Virtual is where real happens
  5. Idle No More, the First Nations youth-led movement, is poised to cross the New Year’s even threshold and carry over into the new year: Why the Government can’t be #IdleNoMore
  6. #TellVicEverything was good-natured, creative and effective: You really are telling Vic everything
  7. An anti-Loblaw Internet pile-on was sparked when Amanda House apparently personalized a business dispute: The Yopro vs. Loblaw pile-on raises some serious ethical questions and Yopro vs. Loblaw has left the building: a look back at an online crisis
  8. Internet-based electoral voting systems are attractive targets as we witnessed when a Distributed Denial of Service (DDoS) attack threatened to derail NDP leadership convention voting: Welcome to cloud(y) politics and Investigation into the DDoS attack on #ndpldr vote ends
  9. Barack Obama’s ‘Four more years’ hug became (and remains) the most popular tweet of all time. Public affairs folks take note… I believe it’s less about the victory message and more about the human-relatable image attached to the tweet: Can a single tweet break the sound barrier?
  10. The digital culture learning curve is a steep for all newcomers. Politicians are no exception: Parliament’s problems are not with technology and It’s not Twitter. It’s you.

Honourable mentions are as follows:

  1. Clint Eastwood’s off-script rant became an Internet sensation: Go ahead, take my day: Clint Eastwood takes over the narrative
  2. Quality journalism is not free: To pay or not to pay: can quality online news remain free?
  3. Who knew? Canadian youth participating more in online election chatter than US counterparts

About the Author:

Mark Blevis is a digital public affairs strategist and President of, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.