Archives

June 24, 2016

Creative Mornings Ottawa: Hélène Campbell

Double-lung transplant recipient Hélène Campbell is the guest speaker at Creative Mornings Ottawa today. I’ll be live-blogging her talk, here.

June 19, 2016

“One size fits all” content is a mistake

Trying to sell a single message the same way to all audiences on all platforms is, at best, ill-advised.

June 16, 2016

Are your educational outreach efforts in need of a refresh?

Attention spans have changed. Communication norms have changed. Educational outreach means putting helpful (and concise) tips first, background information a click away.

June 14, 2016

This video is not available — a 4-step workaround

An easy 4-step workaround to watch videos blocked by “This video is not available” on mobile devices and tablets.

June 9, 2016

Snapchat: the ROI of now you see it, now you don’t

Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.

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