The Australian Department of Justice published this video to increase internal (and external) awareness of their social media policy. The video highlights what the department considers to be the ten most important points of the policy.

Since all communication should be subject to the same care and scrutiny no matter where the communication takes place (office, media, coffee shop, ┬áhouse party, Google+, etc…), I’ve long felt that social media use should be covered by the communications policy and that guidelines should be published (and training provided) to help employees understand the nuances of social media.

Nevertheless, I think this video does a very good job of getting people’s attention. Plus… by recognizing personal social media use at work is acceptable (to a point) and by releasing the video under a Creative Commons license, the Australian government demonstrates it understands digital culture.