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Author Archive: Mark

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.

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CASL compliance, double opt-in and the MailChimp audit trail

CASL compliance, double opt-in and the MailChimp audit trail

A CASL compliance procedure to keep a double opt-in audit trail with MailChimp.

By June 27, 2014 5 Comments Read More →
Company directors need to care about CASL

Company directors need to care about CASL

A $1M personal liability clause in CASL is clearly designed to get the attention of company directors. It should work. No insurance policy covers this, yet.

By June 25, 2014 1 Comments Read More →
Participate in our 2014 survey

Participate in our 2014 survey

Please spare 15 minutes to participate in our 2014 survey on digital in Canada (http://bit.ly/Opinions2014). Think of it as the long-form census you miss.

By June 18, 2014 0 Comments Read More →
Election analysis, interactive report cards and media appearances

Election analysis, interactive report cards and media appearances

I’ll be talking about the digital side of the Ontario election with the media today. Don’t forget to vote, and check out our interactive report card.

By June 12, 2014 0 Comments Read More →
Digital public affairs video playlist opens with #VoteON candidates

Digital public affairs video playlist opens with #VoteON candidates

At the encouragement of a few of my online followers, I’ve decided to add more video content to the digital public affairs mix.

By June 2, 2014 0 Comments Read More →
Ottawa Centre candidates on digital in their campaigns

Ottawa Centre candidates on digital in their campaigns

A video collage of insight from Ottawa Centre candidates sharing their views on the role digital is playing in their campaigns and in democratic engagement.

By May 25, 2014 0 Comments Read More →
Promoted tweets and Veterans Affairs

Promoted tweets and Veterans Affairs

Veterans Affairs is facing criticism for a promoted tweets campaign. Is online paid media a smart choice for government departments?

By May 14, 2014 3 Comments Read More →
Digital Makeover: Michelle Rempel

Digital Makeover: Michelle Rempel

Today’s digital makeover illustrates the importance of a strong online ecosystem, resilience and the ability to make tough choices in the digital wild west.

By May 13, 2014 0 Comments Read More →
Conversation with Treasury Board President Tony Clement (podcast)

Conversation with Treasury Board President Tony Clement (podcast)

Treasury Board President Tony Clement on digital culture, the challenges of constraint-based communication and building bridges online.

By May 7, 2014 0 Comments Read More →
Digital Makeover: Yvonne Jones

Digital Makeover: Yvonne Jones

This digital makeover of MP Yvonne Jones provides solid examples which prove that awareness, personality and interactions build online engagement.

By May 5, 2014 1 Comments Read More →
Ottawa Centre candidates in Ontario election

Ottawa Centre candidates in Ontario election

Looking for the online outposts for Ottawa Centre candidates in the current Ontario provincial election? Here you go!

By May 2, 2014 1 Comments Read More →
Digital public affairs roundup: May 2, 2014

Digital public affairs roundup: May 2, 2014

In this digital public affairs roundup: Is digital culture driving spin? Is Facebook helping marketers improve their credibility? Can laws be cool?

By May 2, 2014 0 Comments Read More →