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Author Archive: Mark

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.

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24 Seven needs a refresh before sweeps week

24 Seven needs a refresh before sweeps week

The problem with 24 Seven is not the premise; it’s the execution.

By January 29, 2015 0 Comments Read More →
Don’t forget the Let’s Talk part of #BellLetsTalk

Don’t forget the Let’s Talk part of #BellLetsTalk

Bell’s annual Let’s Talk campaign aimed breaking the stigma associated with mental illness and raising money to support mental health programs is today.

By January 28, 2015 0 Comments Read More →
TOUCHtalk: Ottawa Fire Department’s Marc Messier tonight

TOUCHtalk: Ottawa Fire Department’s Marc Messier tonight

Tonight’s TOUCHtalk features the Ottawa Fire Department’s PIO, Marc Messier, on his his approach to relationship-building online communication.

By January 7, 2015 0 Comments Read More →
Extracting real value from Twitter analysis

Extracting real value from Twitter analysis

Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.

By December 16, 2014 0 Comments Read More →
Whitney Hoffman part 4: campaign post-mortem (podcast)

Whitney Hoffman part 4: campaign post-mortem (podcast)

On this edition of digital public affairs, a campaign and election post-mortem with Whitney Hoffman.

By December 15, 2014 0 Comments Read More →
Are MPs using click farms to juice their Facebook likes?

Are MPs using click farms to juice their Facebook likes?

For those who measure their social media success by the number of likes, shares, follows and retweets they attract, there are click farms.

By December 12, 2014 0 Comments Read More →
Digital public affairs podcast: MP Niki Ashton

Digital public affairs podcast: MP Niki Ashton

MP Niki Ashton on Facebook as an early warning system and community gathering place, and refining the use of digital when different outcomes are considered.

By December 8, 2014 0 Comments Read More →
Understanding the impacts of online harassment/bullying

Understanding the impacts of online harassment/bullying

Please help Full Duplex and Abacus Data research the impacts of online harassment by participating in an anonymous questionnaire.

By December 4, 2014 0 Comments Read More →
What is @Canada, really?

What is @Canada, really?

Is the @Canada Twitter account really for digital diplomacy? Or, is it a stew of marketing messages ostensibly for an international audience.

By December 3, 2014 0 Comments Read More →
Digital public affairs podcast: MP Paul Dewar

Digital public affairs podcast: MP Paul Dewar

MP Paul Dewar on social media for political candidates, sitting politicians, leadership races and digital diplomacy.

By December 1, 2014 0 Comments Read More →
comScore shares valuable time, place and device data

comScore shares valuable time, place and device data

Digital public affairs professionals will find a powerful reveal for time, place & device targeting in comScore’s latest report on Canadian Internet usage.

By November 19, 2014 0 Comments Read More →
Whitney Hoffman part 3: election day (podcast)

Whitney Hoffman part 3: election day (podcast)

Whitney Hoffman catches us up on the last five months of her election campaign and the run up to mid-term election day.

By November 4, 2014 0 Comments Read More →