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Author Archive: Mark

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.

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Extracting real value from Twitter analysis

Extracting real value from Twitter analysis

Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.

By December 16, 2014 0 Comments Read More →
Whitney Hoffman part 4: campaign post-mortem (podcast)

Whitney Hoffman part 4: campaign post-mortem (podcast)

On this edition of digital public affairs, a campaign and election post-mortem with Whitney Hoffman.

By December 15, 2014 0 Comments Read More →
Are MPs using click farms to juice their Facebook likes?

Are MPs using click farms to juice their Facebook likes?

For those who measure their social media success by the number of likes, shares, follows and retweets they attract, there are click farms.

By December 12, 2014 0 Comments Read More →
Digital public affairs podcast: MP Niki Ashton

Digital public affairs podcast: MP Niki Ashton

MP Niki Ashton on Facebook as an early warning system and community gathering place, and refining the use of digital when different outcomes are considered.

By December 8, 2014 0 Comments Read More →
Understanding the impacts of online harassment/bullying

Understanding the impacts of online harassment/bullying

Please help Full Duplex and Abacus Data research the impacts of online harassment by participating in an anonymous questionnaire.

By December 4, 2014 0 Comments Read More →
What is @Canada, really?

What is @Canada, really?

Is the @Canada Twitter account really for digital diplomacy? Or, is it a stew of marketing messages ostensibly for an international audience.

By December 3, 2014 0 Comments Read More →
Digital public affairs podcast: MP Paul Dewar

Digital public affairs podcast: MP Paul Dewar

MP Paul Dewar on social media for political candidates, sitting politicians, leadership races and digital diplomacy.

By December 1, 2014 0 Comments Read More →
comScore shares valuable time, place and device data

comScore shares valuable time, place and device data

Digital public affairs professionals will find a powerful reveal for time, place & device targeting in comScore’s latest report on Canadian Internet usage.

By November 19, 2014 0 Comments Read More →
Whitney Hoffman part 3: election day (podcast)

Whitney Hoffman part 3: election day (podcast)

Whitney Hoffman catches us up on the last five months of her election campaign and the run up to mid-term election day.

By November 4, 2014 0 Comments Read More →
Did digital get municipal candidates elected?

Did digital get municipal candidates elected?

Some key takeaways from an interview I did on CBC Ottawa Morning on how municipal election candidates used (and should use) digital.

By October 29, 2014 0 Comments Read More →
Matters of Opinion 2014 and the digital public affairs ecosystem

Matters of Opinion 2014 and the digital public affairs ecosystem

The 2014 of Matters of Opinion reveals that engaged Canadians are shaping digital public affairs, how advocacy and lobbying are done, and how news is reported to a wider Canadian audience.

By October 27, 2014 0 Comments Read More →
A powerful tribute to Patrice Vincent and Nathan Cirillo

A powerful tribute to Patrice Vincent and Nathan Cirillo

The opening ceremonies at the Ottawa RedBlacks game included a powerful tribute to fallen soldiers Patrice Vincent and Nathan Cirillo and a communal singing of O Canada.

By October 25, 2014 0 Comments Read More →