Author Archive: Mark
Mark Blevis is President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.
The Senate scandal continues its growth as the most dominant topic within online Canadian political chatter.
This digital makeover highlights that a weak digital presence is perhaps more strategically-problematic than no presence at all.
Despite the PM’s efforts to raise the profile of CETA, #cdnpoli chatter about the trade agreement is handily trumped by the Senate expense scandal.
Yesterday I reported that online chatter surrounding the Senate expenses and residency scandal had reached a new peak on Tuesday. That was true, then.
The last time the Senate scandal saw this much online activity was May 16. And, early indications are online activity will be high again, today.
Taking care of the small things: a digital makeover shouldn’t be highlighting the importance of current information and linked properties.
Twitter prediction theory in the Alberta elections: Nenshi by a country mile in Calgary and Iveson breaks away to increase his lead in Edmonton.
Did Twitter and YouTube help the PM reach Canadians in his latest battle with the media?