Author Archive: Mark
Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.
Today’s digital makeover shows digital strategy, online property maintenance and the human connecting elements are often overlooked by MPs.
If you make changes to your website’s structure, be sure to redirect obsolete pages to relevant current pages. And, avoid publicly visible placeholder text.
Some links from the last week that will be of interest to digital public affairs folks.
Maybe Jim Flaherty and Jack Layton can teach us something about ourselves, our elected representatives and the opportunities to find common ground while we’re still alive.
How do you communicate when the Internet is down and your smartphone is out of power?
Online credibility and influence is built on followings in niche interests. Changing a cabinet or shadow cabinet position could become counter-productive in the maturing digital age.
Today’s digital makeover reveals MPs are generally quite good at what they do online. It’s just that they apparently don’t put a stake in the long game.
Disruption (or necessity if you prefer) is the mother of invention. We can make things better — or at least different and workable — if our adaptability muscles are well exercised.