James Harris, ListenShare‘s CEO and Chief Storyteller, delivered a great talk about strategies for corporate Podcasters earlier today at the Corporate Podcasting Summit. In his presentation, James explained four key points for consideration:

  • Be an active part of the community
  • “Open source” your efforts
  • Be green, repurpose everything
  • Be clever and smart, never lazy

Creativity is the key to being green, telling the stories that have already been written.

“What’s in all of those filing cabinets”, Harris challenged. “Find the ‘Fred Sanford’ of your company.”

Harris’ point serves as a great start for corporate Podcasters. In a culture that demands short delivery times, using what you already have at your fingertips will keep your production times short and will ensure that you have a wealth of content for your Podcast.