By September 19, 2012 0 Comments Read More →

Become a registered organ donor through Facebook

Double-lung transplant recipient Hélène Campbell and Health Minister Leona Aglukkaq joined Jordan Banks, Managing Director of Facebook Canada, to announce a new Facebook app which allows Canadian members to register as organ donors.

Canada joins more than a dozen other countries with this new Facebook functionality. 275,000 people have become registered organ donors through Facebook since it launched this initiative in May.

[youtube url="http://www.youtube.com/watch?v=60HG-z5R64c"]
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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.