My blog: Opinions are my own
The singularity that is Podcasting
Over beers last evening, Arthur Masters (Ottawa Local Podcast) and I talked about Marshal McLuhan. We agreed (and maybe it was the beer talking) that Podcasting is the realization of McLuhan's famous quote "the medium is the message". It is true that Podcasts can be...
Measuring Success
It's easy to hold on to traditional ways of doing business and measuring success. The music industry is one of the best case studies to demonstrate this. They have been completely unwilling (to be fair they may lack the agility) to identify new business models that...
Defining the Podcaster
The most polarized debates in this community erupt at the first mention of "monetizing" Podcasts. Paul Colligan has recently published some articles entitled The Duality that is Podcasting (part 1, part 2) in which he proposes that there are two types of Podcasters:...
Thinking differently about corporate Podcasting
In order to justify any expenses, companies typically map money out to money in (Return on Investment or ROI). This introduces many challenges for companies who are considering launching their own Podcasts. This is where a new definition of ROI is becoming more...
Make your own Barenaked Ladies mashup
The Barenaked Ladies have released the bed tracks for their latest single, Easy, on the BNL MySpace page and they are encouraging everyone to make their own mashups using the tracks provided. Check out their latest Podcast for more information.
Gain traction with your Podcast
During the Corporate Podcasting Summit last week, I was asked for my opinion on how a company can gain traction with its Podcast. I responded by offering four key pieces of advice: DIRECTORIES List your Podcast in every directory with care that you don't list your...
