Do you know which social network is the most widely adopted by MPs? Which digital media platform experienced the greatest increase in adoption by MPs in 2013? Which MPs use social media particularly well?

Those, and many other questions, are answered in the 2013 edition of Peace, Order and Googleable Government. This report series is produced by my company, FullDuplex.ca, to examine the role of social media in Canadian politics, public affairs and democratic engagement.

#POGG2013 was released yesterday and is available for download from http://digitalpublicaffairs.com/pogg.

Why conduct and give away research?

I launched FullDuplex.ca three years ago last Friday. One of our central values is understanding. We want to constantly learn more (and help others learn) about the role digital plays in Canadian politics, public affairs and democratic engagement, and how to best use technology to effectively reach people to bring about change.

In addition to the POGG series, my team and I often blog about online happenings, tools and best practices which constantly evolve over time as digital culture is shaped by technology and personalities. Reaching back to my first report (House of Tweets, released in 2010 and downloaded over 31,000 times), we have four years of research and case studies to draw upon. This helps provide meaningful analysis and quality digital public affairs counsel to our clients.

More research on online opinion shaping

Last year I decided there wasn’t a strong Canadian-focused study on how online information and interactions shape Canadian opinions. I wanted to know more about the digital public affairs ecosystem and how issues are distinctly communicated to the most online-active Canadians, and those who have more casual social media habits (or dependencies).

That led to extensive reseach. We championed a collaborative report based on more traditional polling methods. Opinion Shaping was produced with Abacus Data and Media Style. That report identifies a model for digital public affairs in Canada. Our own follow-up, Matters of Opinion, provides expanded information on how engaged Canadians are helping to shape Canadian media, opinions and policy.