by Mark | Jan 4, 2011 | Community, Connecting, Networking, Social Media, Tools
The terms network and community are often used interchangeably in social media, which is probably why some people struggle in their effort to make an impact online. A network is an interconnected system. It functions as a channel through which information, ideas and...
by Mark | Dec 2, 2010 | Community, Connecting, Digital Public Affairs, Public Relations and Communications, Social Media
Two days ago I suggested a variation on the overused Field of Dreams quote, offering “If you’re relevant, they will come.” Providing a destination and a different slant on existing ideas is just the start. There’s more. Most people get excited...
by Mark | Nov 30, 2010 | Community, Connecting, Public Relations and Communications, Social Media
Field of Dreams gave us the famous quote “if you build it, they will come.” It’s a great line for a movie. Sadly, I’ve heard too many people use it to justify their plans to build an online community. Sure, if you don’t build it noone...
by Mark | Nov 1, 2010 | Community, Digital Public Affairs, Networking, Politics, Public Relations and Communications, Social Media, Tools
Whether for a consumer marketing or political election campaign, short-term social media strategies need a post-campaign plan. Call me sentimental, but I don’t think shutting things down is an effective use of the effort required to build a community, nor does...
by Mark | Oct 21, 2010 | Community, Connecting, Digital Public Affairs, Networking, Public Relations and Communications, Social Media
Fleishman-Hillard1, together with Harris Interactive, published the Digital Influence Index this past June. The DII was a study of online behaviours and digital influence in seven countries which collectively account for about 50% of the world’s Internet...
by Mark | Oct 15, 2010 | Community, Connecting, Digital Public Affairs, Social Media
Democratized media has made it possible for nearly anyone to lead change. All you need is an issue, social skills and the talent to apply them to the online world, and the time and patience to cultivate community. Besides being a collaborator in building some...
