These are the lessons, among others, the Government of Canada digital public affairs folks should have known before their rebranding project.
The Government of Canada’s new theme-based brand strategy is going to confuse government communicators and the public.
C2G (and apps like it) is evolutionary and should come as no surprise. Meanwhile, Bill C-51 has given Canadians ample cause to be suspicious, so the scandal also comes as no surprise.
University of Saskatchewan professor Dr. Ken Coates talks about his new book, “#IdleNoMore and the Remaking of Canada.”
On this edition of the digital public affairs podcast, excerpts from the “Technology and politics in the 21st century” panel at #MNC2015.
Google’s Colin McKay summed up his one-hour GooglElection session in a single statement: “The Internet is outstripping what would traditionally be considered tactical media.”