Intelligence gathering and opinion measurement — If you have the time and resources, there is real value to be gained from deep analysis of Twitter.
MP Niki Ashton on Facebook as an early warning system and community gathering place, and refining the use of digital when different outcomes are considered.
Digital public affairs professionals will find a powerful reveal for time, place & device targeting in comScore’s latest report on Canadian Internet usage.
Minister Michelle Rempel on the thornier side of online, being real, and social media as a source of important information and breaking news.
A great example of how applying TOUCH can shine a positive light on a difficult matter, and can help set a better way forward.