Attention spans have changed. Communication norms have changed. Educational outreach means putting helpful (and concise) tips first, background information a click away.
Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.
Minister Maryam Monsef invoked Twitter impressions to suggest there is a plurality of online interest in #electoralreform. Was she right?
Despite being setup , Mayor Nenshi will survive. He’s popular and people will see this a man speaking his informed thoughts during a private conversation.
It was actually @robertjensen2 who issued the first #TellVicEverything tweet. Read more on why Jensen’s tweet and his following size are just as remarkable.
There’s a reason Twitter is THE platform for breaking news, humanitarian coordination and urgent real-time communication… and zingers.