To be seen as relevant, journalists and content creators must be attentive to online chatter and be able to tell stories to their audiences in short segments — digestible sizes with the most important-in-the-moment information.
I’d never predict the outcome of an election based on the number of mentions. Still, the online chatter nearly mirrors media reports on the Quebec election.
How base load, spikes and surges help us understand online activity about a particular theme or issue. And, what they mean to the digital practitioner.