To be seen as relevant, journalists and content creators must be attentive to online chatter and be able to tell stories to their audiences in short segments — digestible sizes with the most important-in-the-moment information.
I’d never predict the outcome of an election based on the number of mentions. Still, the online chatter nearly mirrors media reports on the Quebec election.
How base load, spikes and surges help us understand online activity about a particular theme or issue. And, what they mean to the digital practitioner.
It’s been nearly a year and a half since I published Peace, Order and Googleable Government, my February 2011 report on the use of digital channels by Canadian MPs. I’m currently researching and preparing for a new version of POGG to be released before the...
14,363… the number of tweets mentioning Quebec politics/election issued between 12am-12:30pmET, today (August 27). 21,419… the number of tweets mentioning the Republican Convention. 54,835… the number of tweets mentioning Mitt Romney. 82,318…...
Jack Layton tributes were held across the country yesterday, the first anniversary of his death. The tributes and commentary also poured out online. I used Marketwire/Sysomos MAP to do some analysis of the activity. Here is a summary of what I observed. Jack Layton...
