Understand the strengths and challenges of your social media toolkit
To reach stakeholders and observers, you need to build a social media toolkit. This table helps identify strengths and weaknesses of some popular tools.
Cult of political personality
MPs are peeling away the layers of mediated experience to close the gap between themselves and the constituents and issue stakeholders they serve.
‘I have invited criticism and condemnation’: a model apology
Unlike other public figures who have reason to be embarrassed by their actions (or at least humiliated for being caught), Dr. Spence has taken ownership of his mistake.
Silver fish handcatch: A Detroit TV anchor’s story
How a TV news anchor for Detroit’s WXYZ discovered the power of social media, reinvented the station’s relationship with the news and its audience — and built a community in the process.
Conference Saturdays: Using the tools of journalism to create better content
Highlights from Bob Ledrew’s talk on what creatives and content producers can learn from the practices and structures of journalism.
To pay or not to pay: can quality online news remain free?
More of us are faced with the first world decision of having to pay for online news from traditional news organizations. It’s not simply about money.
Two forms of public affairs storytelling
To be seen as relevant, journalists and content creators must be attentive to online chatter and be able to tell stories to their audiences in short segments — digestible sizes with the most important-in-the-moment information.
Twitter ‘reacts’ to The Economist editorial on Stephen Harper
An editorial in Friday’s edition of The Economist caused a minor ripple on Twitter. From Friday through Sunday, 265 tweets were issued (22 in French) from 235 Twitter accounts. The Economist piece, Time to flip: The voters may be starting to tire of the prime minister’s bullying, was picked up the National Post and other Canadian news organizations [...]
Reinventing post-secondary journalism programs
Post-secondary broadcast journalism programs are facing a significant challenge incorporating social media education in their programs. That was the premise for a panel discussion of which I was a participant alongside Bob Ledrew and Kady O’Malley a few weeks ago at the BEAC2012 conference in Ottawa. It was a full and invigorating conversation. In the hopes [...]
Media integration in the classroom (and life)
It’s been a particularly busy month with client work and teaching a digital communication class at Algonquin College. My particular curriculum focused on understanding the nuances of different digital channels, communication styles, content creation, storytelling, and brand and reputation management. It was during class yesterday I realized it was time to reactivate my blog even if [...]
Introducing the Cascading Crisis Curve and Here It Goes Again Effect
Since yesterday’s post, I’ve been thinking a lot about the This Too Shall Pass Effect. Specifically, I’ve been thinking about how the effect applies to issues management. After all, can public affairs and political campaigns reliably count on the the ADD nature of the social web in their handling of the unexpected? Do issues really [...]
Nothing to read here. Carry on.
The screenshot below shows a comment left by “Geordie Young” on the CBC.ca article Olympic coverage tweet puts Twitter at centre of scandal (full disclosure: I’m quoted in the article). Like most articles, the journalist is forced to be very selective on the use of quotes from outside sources. If Amber had run everything I said, the [...]