by Mark | Aug 26, 2010 | Media, Podcasting, Radio, Social Media, Television
It’s been five years since CBC employees were locked out by management. …five years since CBC Unplugged christened podcasting as an important channel for media talent to stay connected with legions of fans (and vice versa)… five years since...
by Mark | Jul 26, 2010 | Connecting, Events and Conferences, Media, Print, Radio, Social Media, Television, Tools
Some time ago, Whitney Hoffman, Andrea Ross and I published a conversation about myopia in community, social media and personal projects. The premise of our talk (without having listened to the recording since we published it) is that seeking to understand means...
by Mark | Jul 16, 2010 | Connecting, Digital Public Affairs, Media, Print, Public Relations and Communications, Radio, Social Media, Television
Fleishman-Hillard and Harris Interactive published the findings of their Digital Influence Index (DII) study nearly three weeks ago. As part of the FH Digital team, I participated in the analysis of the Canadian data which offered significant insight into digital...
by Mark | Apr 28, 2010 | Events and Conferences, Media, PAB Conference, Radio
He’s a friend, podcast co-host, he’s part of the PAB2010 team and his name is Bob. It makes it a bit confusing that his family name isn’t Goyetche. That’s why I call him “OtherBob”. Tomorrow morning Bob Ledrew and I will spar, laugh...
by Mark | Feb 16, 2010 | Distribution, Media, Print, Radio, Social Media, Technology, Television, Tools
So much has changed in the media landscape over the last few years, particularly the rise of digital and the fall of traditional. I’ve spoken with many people in print and broadcast media about the ways digital has become an integral part of their job —...
by Mark | Dec 30, 2009 | Digital Public Affairs, Media, Print, Radio, Social Media, Television
There’s no denying that mainstream media still carries a lot of weight on issues. This is particularly obvious on the web sites of media organizations that have embraced social media. For those of us who work in public affairs, these sites provide invaluable...
