by Mark | Aug 22, 2006 | Adoption, Content, Distribution, Media, Podcasting, Production, Promotion, Radio, Social Media, Technology
Mark Ramsey has posted his view on how radio stations can use Podcasts to attract listeners their radio broadcasts (To Podcast or Not to Podcast). The idea is to justify the on-air content and advertising dollars without erasing everything by giving it all away on...
by Mark | Jul 18, 2006 | Media, Print, Promotion, Radio, Television
Everyone loves a press, or media (with props to Tod), release. It is frequently the first tool that bloggers and Podcasters use in an attempt to create a local buzz for their online activities. The question is, do they really help? Media organizations are flooded with...
by Mark | Jun 30, 2006 | Media, Radio, Television
Who says the CBC isn’t agile? Long known for it’s award winning radio and television programs, and a recently expanded catalog of 23 Podcast programs, the CBC has launched an official (not officious) blog, www.insidethecbc.com. This could be a new age of...
by Mark | Jun 27, 2006 | Content, Media, Radio
I was a panelist on the subject of The Intersection of Radio and Podcasting at the Corporate Podcast Summit USA 2006. During that session, I regularly mentioned the Canadian Broadcasting Corporation (CBC) and National Public Radio (NPR). Two days later, a number of...
