Whose point of view does your content speak to? It’s all about which way the lens (really and figuratively) is pointing.
Campaign teams have figured out how to create effective and impactful video specifically to reach and engage an Internet audience.
Harjit Sajjan, Canada’s new Minister of Defence, has become something of an Internet sensation through the combination of three specific ingredients.
Effective digital campaigning means being strategic about who you follow, and how many people and organizations you follow.
On this edition of the Digital Campaigning Done Right podcast, I respond to a comment from someone in the audience.
A look at Conservative and Liberal candidates content creation over the course of #elxn42, and how publishing is only one piece of the puzzle.