Digital campaigning podcast: POV
Whose point of view does your content speak to? It’s all about which way the lens (really and figuratively) is pointing.
Digital campaigning podcast: Pick who you follow
Effective digital campaigning means being strategic about who you follow, and how many people and organizations you follow.
Digital campaigning podcast: Why should I care about you
On this edition of the Digital Campaigning Done Right podcast, I respond to a comment from someone in the audience.
#elxn42 online analysis (5/5): Content
A look at Conservative and Liberal candidates content creation over the course of #elxn42, and how publishing is only one piece of the puzzle.
#elxn42 online analysis (4/5): Demographics
An analysis of the demographic segments, technology platforms, gender skews, geography and participant vs. lurker ratios of participants in #elxn42.
Digital campaigning podcast: Digital baked in
The most effective modern campaigns treat digital as integral to reaching goals. Digital Campaigning Done Right does not treat digital as an afterthought.
