Whose point of view does your content speak to? It’s all about which way the lens (really and figuratively) is pointing.
Effective digital campaigning means being strategic about who you follow, and how many people and organizations you follow.
On this edition of the Digital Campaigning Done Right podcast, I respond to a comment from someone in the audience.
A look at Conservative and Liberal candidates content creation over the course of #elxn42, and how publishing is only one piece of the puzzle.
An analysis of the demographic segments, technology platforms, gender skews, geography and participant vs. lurker ratios of participants in #elxn42.
The most effective modern campaigns treat digital as integral to reaching goals. Digital Campaigning Done Right does not treat digital as an afterthought.