On this edition of Digital Campaigning Done Right I ask, “do you know who’s following you and why?”
How effectively did the party leaders use social media during the campaign? Did they attract desired attention online and off?
Campaign teams need to consider the range of devices, their qualities and user behaviours for Digital Campaigning Done Right.
Analysis of election issues discussed on Twitter brings an important question to mind: did Twitter predict the outcome of #elxn42?
Twitter played host to 3.4 million election-related tweets spanning Aug 2 through Oct 19. Here’s a look at some of the trends and hashtags.
It doesn’t take long to figure out who treats their online activities as afterthoughts rather than baking them into the campaign strategy.