Some companies lack the courage and compassion to get crisis communication right. Worse, they think that skirting the real issues will make the problem go away.
How does your organization communicate with clients/stakeholders? Who is accountable for clarity and purpose? Are any processes screaming for an overhaul?
If a video doesn’t make the viewer feel something, it’s less likely the viewer will pay attention to it or remember what it stands for.
Twitter created the conditions to grow a monster they will never be able to tame. Its plans to label problematic tweets from leaders creates a new monster.
The best way to make a lasting impression is to tell a great story.
I worry for the future of commerce when people dismantle trust in valuable tools like review systems.