Put a title here (something about website maintenance)
By April 13, 2014 0 Comments Read More →

Put a title here (something about website maintenance)

If you make changes to your website’s structure, be sure to redirect obsolete pages to relevant current pages. And, avoid publicly visible placeholder text.

Digital public affairs view of Comscore’s 2014 Digital Future in Focus report
By April 2, 2014 1 Comments Read More →

Digital public affairs view of Comscore’s 2014 Digital Future in Focus report

Comscore’s 2014 Digital Future in Focus report contains a wealth of information for digital public affairs practitioners.

Let emotions get the better of your campaign (#prgrs14)
By March 30, 2014 0 Comments Read More →

Let emotions get the better of your campaign (#prgrs14)

A winning campaign gets people excited about the opportunity the vision presents. It recognizes that people act more on emotion than logical arguments.

Harper, Mulcair and Trudeau on YouTube
By February 21, 2014 1 Comments Read More →

Harper, Mulcair and Trudeau on YouTube

No one leader has the monopoly on effective use of YouTube.

Ignore the Ford Nation YouTube channel at your own peril
By February 18, 2014 6 Comments Read More →

Ignore the Ford Nation YouTube channel at your own peril

If you’re not communicating and building community online to augment your in-person efforts, you’re probably working against people who are.

How much should a tweet cost: Industry Canada’s 12-step Twitter policy
By February 4, 2014 2 Comments Read More →

How much should a tweet cost: Industry Canada’s 12-step Twitter policy

The upshot of Industry Canada’s tweeting-by-committee process is their tweets are unremarkable, asocial and can’t be responsive to current events.

Matters of Opinion 2013 available for download
By December 3, 2013 0 Comments Read More →

Matters of Opinion 2013 available for download

Profiling “engaged Canadians” and modeling their role in identifying, amplifying and shaping news and narratives which impact public opinion.

Six important considerations about Facebook, children and bullying
By October 25, 2013 0 Comments Read More →

Six important considerations about Facebook, children and bullying

Facebook did not invent bullying. It’s a behavioural problem. Here are six important considerations about Facebook, children and bullying.

Seven important tips for crisis communication in the digital age
By September 19, 2013 0 Comments Read More →

Seven important tips for crisis communication in the digital age

The reality in the digital age is leaders and organizations are often judged by how they respond online during a crisis.

Verizon’s gift to Canada’s Telcos likely means a new wave of public pressure
By September 2, 2013 0 Comments Read More →

Verizon’s gift to Canada’s Telcos likely means a new wave of public pressure

Verizon’s not coming to Canada probably means Canada’s Big Three Telcos will face increased public criticism.

How to screw up your weekend and invite reputation damage
By August 16, 2013 0 Comments Read More →

How to screw up your weekend and invite reputation damage

Trying to sneak something under the radar was once an effective strategy. Now it’s a red carpet invitation for reputation damage while you sleep.