If you make changes to your website’s structure, be sure to redirect obsolete pages to relevant current pages. And, avoid publicly visible placeholder text.
Comscore’s 2014 Digital Future in Focus report contains a wealth of information for digital public affairs practitioners.
A winning campaign gets people excited about the opportunity the vision presents. It recognizes that people act more on emotion than logical arguments.
If you’re not communicating and building community online to augment your in-person efforts, you’re probably working against people who are.
The upshot of Industry Canada’s tweeting-by-committee process is their tweets are unremarkable, asocial and can’t be responsive to current events.
Profiling “engaged Canadians” and modeling their role in identifying, amplifying and shaping news and narratives which impact public opinion.
Facebook did not invent bullying. It’s a behavioural problem. Here are six important considerations about Facebook, children and bullying.
The reality in the digital age is leaders and organizations are often judged by how they respond online during a crisis.
Verizon’s not coming to Canada probably means Canada’s Big Three Telcos will face increased public criticism.
Trying to sneak something under the radar was once an effective strategy. Now it’s a red carpet invitation for reputation damage while you sleep.
A spectacle playing out on MP Paul Dewar’s Facebook Fan Page is challenging the notion of volunteerism, particularly on matters of democratic engagement.