How does your organization communicate with clients/stakeholders? Who is accountable for clarity and purpose? Are any processes screaming for an overhaul?
If a video doesn’t make the viewer feel something, it’s less likely the viewer will pay attention to it or remember what it stands for.
Twitter created the conditions to grow a monster they will never be able to tame. Its plans to label problematic tweets from leaders creates a new monster.
The best way to make a lasting impression is to tell a great story.
I worry for the future of commerce when people dismantle trust in valuable tools like review systems.
Spinning a message even with good results can erode trust. Another case study on social media as the great equalizer in emergency communication from OCDSB.