Emergency communications and the great equalizer: a case study (UPDATED)
Spinning a message even with good results can erode trust. Another case study on social media as the great equalizer in emergency communication from OCDSB.
How NOT do to political communication
Videos like these examples from Kellie Leitch and Ron Planche serve as critical warnings to political and public affairs communicators: DON’T DO THIS!
Handling crisis online: a tale of two Liberal ministers
How MPs use social media, particularly in a crisis, reveals a lot about their commitment to communications, transparency and public engagement.
“One size fits all” content is a mistake
Trying to sell a single message the same way to all audiences on all platforms is, at best, ill-advised.
Would MPs hang these signs on their office doors?
Two examples of why MPs need to pay attention to website details and do periodic checks of various Google vanity search results.
5 reasons Twitter’s 140 character limit is great
There’s a reason Twitter is THE platform for breaking news, humanitarian coordination and urgent real-time communication… and zingers.
