Be it resolved: context is king
Context is king. I rest my case.
It’s now or never: how an urgent slogan can backfire
Five months since I first took a picture of a “now or never” poster, the campaign slogan is still pushing 13 “last chance” condo units.
Two pieces of media about online shaming
My chat with John Meadows about online shaming, and the more powerful TED Talk about online shaming by journalist and author Jon Ronson.
Five branding lessons for digital public affairs teams
These are the lessons, among others, the Government of Canada digital public affairs folks should have known before their rebranding project.
Confusing the public is not a brand strategy
The Government of Canada’s new theme-based brand strategy is going to confuse government communicators and the public.
Crisis communication in the age of social media at #MNC2015
Crisis communication strategies based on the experiences of a public relations professional, a journalist and someone recovering from a crisis.
