Context is king. I rest my case.
Five months since I first took a picture of a “now or never” poster, the campaign slogan is still pushing 13 “last chance” condo units.
My chat with John Meadows about online shaming, and the more powerful TED Talk about online shaming by journalist and author Jon Ronson.
These are the lessons, among others, the Government of Canada digital public affairs folks should have known before their rebranding project.
The Government of Canada’s new theme-based brand strategy is going to confuse government communicators and the public.
Crisis communication strategies based on the experiences of a public relations professional, a journalist and someone recovering from a crisis.