The art of communication

Communication is nuanced. There’s very little about it that’s predictable. Controlled experiments conducted in lab environments are not likely to offer repeatable results in testing a communication plan. There’s no formula for calculating an approach...

Disposable communication

The pitch and pace of modern communication snuck up on us and communicators learned along the way of the need to evolve from the broadcast media mindset to one of narrowcast. That’s the idea that messages need to be crafted and targeted to specific audiences...

The answer to life, the universe and everything

My 42nd year was perhaps my most demanding. It was a year during which I learned a lot about myself, and applied earlier experiences to create new ones I never imagined. That explains my spotty commitment to my blog. The last six months were particularly challenging...

Colin Hay: a unique concert experience

I’ve seen my favourite band of all time, The Police, twice (once with hair dyed for the occasion), Sting twice, Huey Lewis and the News and ZZ Top four times each, Eric Clapton twice and Dire Straits once. I’ve also seen Billy Joel, Buddy Guy, Crowded...

Has it been a year, already?

It’s hard to believe one year ago Ellis Westwood, Stephanie Brooks, Sysomos genius Nygel Weishar and I were immersed in tracking online conversations about the federal election. The even bigger story was the anticipation of east coast polling results leaking...