Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.
Ten defining moments in Twitter’s first 10 years including its role in diplomacy, disasters, emergencies, healthcare, advocacy, activism and politics.
Twitter is not Facebook, LinkedIn or a blog. Trying to become them, or compete on their terms, means Twitter risks becoming redundant.
The the role of podcasting in connecting locked out talent with Canadians during the CBC lockout propelled the Canadian broadcaster into the digital age.
My chat with John Meadows about online shaming, and the more powerful TED Talk about online shaming by journalist and author Jon Ronson.
Crisis communication strategies based on the experiences of a public relations professional, a journalist and someone recovering from a crisis.