by Mark | Nov 23, 2010 | Connecting, Rambles, Social Media
Many people talk about the way digital channels and social media have changed the way we communicate. Actually, it seems to me people changed. We became more lazy. Before Twitter, Facebook and other tools came along, email messages imposed no restrictions. Yet...
by Mark | Oct 21, 2010 | Community, Connecting, Digital Public Affairs, Networking, Public Relations and Communications, Social Media
Fleishman-Hillard1, together with Harris Interactive, published the Digital Influence Index this past June. The DII was a study of online behaviours and digital influence in seven countries which collectively account for about 50% of the world’s Internet...
by Mark | Oct 15, 2010 | Community, Connecting, Digital Public Affairs, Social Media
Democratized media has made it possible for nearly anyone to lead change. All you need is an issue, social skills and the talent to apply them to the online world, and the time and patience to cultivate community. Besides being a collaborator in building some...
by Mark | Oct 6, 2010 | Connecting, Distribution, Social Media
Two voice mail spam messages I received over the last seven days teach a lot about engagement — even if I only listened to enough of each to have that educational experience and then (sadly) deleted them. I realize they would have made great case studies in a...
by Mark | Sep 26, 2010 | Connecting, Digital Public Affairs, Networking, Politics, Social Media
Many people working for trade associations, lobby groups and NGOs have asked for my opinion on handling social networking friend requests from politicians and others with openly partisan views. It was a question came up during the Q&A portion of the panel I sat...
by Mark | Sep 8, 2010 | Adoption, Connecting, Media, Public Relations and Communications, Social Media, Technology
Of the twelve months of the year, the summer ones (June through August) represent the toughest time to launch an online community or campaign of any sort. Having launched several at various times of the year over the last five years, I’ve seen how web surfing...
