Off to Germany

I fly to Germany on Tuesday to deliver a presentation titled Return on Influence: Using Social Media for Business to a client.  The talk illustrates how conversation and community are at the centre of  the trust economy.  I use case studies to show that the use of...

Challenge number 2: Connecting

One thing many podcasters will tell you they like about their hobby is the opportunities is creates to connect with people. That could be the host of a podcast connecting with the listener, co-hosts that share a vibe, an impromptu discussion with someone on the...