The #kony2012 campaign, an effort to bring Ugandan warlord Joseph Kony to justice, is succeeding in its efforts to achieve a mass of public awareness. The online buzz has attracted a lot of mainstream media attention. I was a guest of CTV Newchannel’s Afternoon...
This is the first in a new series of posts I’m going to publish. In each, I’ll do an assessment of one politician’s web presence. To be clear, each of these posts will examine and make recommendations for the MP to have a greater impact online. I am...
It’s a big day for Ontario. Our children start school and the provincial election will be called. Ontario’s will be one of five provincial elections taking place in Canada this autumn (Alberta make deliver a sixth): Prince Edward Island (October 3)...
Knowing how to get and understand data, and then knowing how to use it to engage the public is becoming central to political campaigns and activism. We saw yet another example of this last Friday when Barack Obama and his team took to Twitter encouraging Americans to...
I’ve long argued it’s a mistake to suggest online impact can be measured by follower count. Yet, many people unfamiliar with social media and digital culture rely on these numbers. The media have been reporting on a site called SocialElection.ca which is...
Election chatter is showing us the issues that don’t require much time or space to discuss and/or offer an emotional connection get the most attention — a fact that was further proven today with election chatter about the Auditor General’s report on...
