by Mark | Apr 10, 2011 | Connecting, Digital Public Affairs, Politics, Promotion, Public Relations and Communications, Social Media, Tools
It’s raining in Ottawa right now. Which makes it a crummy day to be on the campaign trail and a good day to be inside doing election analysis. I’ve been examining trends in the online discussion over the first two weeks of the election. It’s...
by Mark | Mar 27, 2011 | Connecting, Digital Public Affairs, Politics, Promotion, Social Media, Tools
It’s expected social media is going to be all the rage for candidates in the current federal election. Using them and using them well are two very different things. Here are some tips on how to best use social media during a political election campaign. 1) BE...
by Mark | Oct 19, 2010 | Digital Public Affairs, Distribution, Politics, Promotion, Social Media, Technology, Tools
There’s been a noticeable absence of lawn signs during the current Ottawa municipal election. I remember lawn signs being a significant part of elections when I was growing up. Even as recently as 2006 there seemed to be more lawn signs than there are now....
by Mark | Jul 26, 2010 | Adoption, Promotion, Public Relations and Communications, Social Media, Tools
Organizations of all types are beginning to understand the importance of integrating digital into all aspects of their marketing and communication plans. Blogs, webinars, Twitter, YouTube, Flickr, Facebook and LinkedIn groups and other services are becoming part of...
by Mark | May 13, 2010 | Promotion, Public Relations and Communications, Social Media, Tools
When “Canadians Looking to Spend Their Summer Vacations Close to Home This Year #ChipTrips” appeared in the Social Media Release section of its online newswire service, CNW may not have realized at the time that Frito Lay Canada become the first company to...
by Mark | Feb 26, 2010 | Connecting, Media, Networking, Promotion, Social Media, Tools
Despite their growing popularity, I’ve never been much of a fan of Social Media Releases (SMRs). In case you’re unfamiliar with the term, a SMR is the new-age cousin of the Media Release (MR), a traditional communication tool whose purpose is to draw media...
