The GoDaddy Promo principle

The evangelists have spoken. They have called from the mount to change the way you manage your site; that optimizing for Internet search engines is the true way to attract web traffic to your site, and ultimately convert blog readers into Podcast listeners. Do they...

Businesses remain afraid of Podcasts

Over the last few weeks, Andrea and I have been promoting our hobby Podcast about children’s books we love and why we love them (Just One More Book), to bookstores in the Ottawa area. Some stores seem to understand the potential and willingly display a small...

Be one of the four

I have spent some time over the last few days catching up on blog reading and Podcast listening. In the process, I found another gem thanks to Mark Ramsey. On August 23rd, Mark published an interview with marketing guru, Seth Godin. During the interview, Seth talked...

Why use Feedburner

I was asked why I use Feedburner. Is it to take advantage of their stats services, explore monetizing opportunites, or perhaps have yet another online account? The answer is “simplicity”. It’s far easier to explain and remember...