Snapchat: the ROI of now you see it, now you don’t
Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.
The future of online business may be social
eBay, Airbnb and Uber build marketplaces based on the quality of the individual as much as the quality of the experience.
The e-petition credibility challenge (continued)
E-petitions are valuable tools in the digital public affairs toolbox. However, I continue to observe cases which challenge their credibility.
Myers-Briggs-Twitter: political personality analysis
Can analyzing the accounts our political leaders follow reveal who they are as people? Twitter may just help us do a political personality assessment.
Keep your smartphones on (MNC2014)
Manning Centre Director of Communications Dave Quist asks the MNC2014 audience to use their smartphones during the conference.
Battleground planning with Kathleen Wynne, Tim Hudak and Andrea Horwath
David Akin and I will be talking about social media use and misuse tonight on Battleground.
