Tools Archives | Mark Blevis

Torching trust online

by Mark | Jul 5, 2018 | Public Relations and Communications, Tools

I worry for the future of commerce when people dismantle trust in valuable tools like review systems.

Snapchat: the ROI of now you see it, now you don’t

by Mark | Jun 9, 2016 | Digital Public Affairs, Tools

Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.

The future of online business may be social

by Mark | Sep 7, 2014 | Community, Connecting, Review, Social Media, Tools

eBay, Airbnb and Uber build marketplaces based on the quality of the individual as much as the quality of the experience.

The e-petition credibility challenge (continued)

by Mark | Aug 5, 2014 | Digital Public Affairs, Tools

E-petitions are valuable tools in the digital public affairs toolbox. However, I continue to observe cases which challenge their credibility.

Myers-Briggs-Twitter: political personality analysis

by Mark | Aug 4, 2014 | Digital Public Affairs, Politics, Public Relations and Communications, Social Media, Tools

Can analyzing the accounts our political leaders follow reveal who they are as people? Twitter may just help us do a political personality assessment.

Keep your smartphones on (MNC2014)

by Mark | Feb 28, 2014 | Digital Public Affairs, Events and Conferences, Promotion, Social Media, Technology, Tools

Manning Centre Director of Communications Dave Quist asks the MNC2014 audience to use their smartphones during the conference.