Every organization thinking about engaging online (and they should be) should be following very closely how Invisible Children not only approached their initial #kony2012 outreach campaign, but how they’ve handled communications throughout the praise and...
There are many TED Talks which force audience members to think more analytically about the information we’re provided. Derek Sivers (I’m likely to feature one of his talks in a future Conference Saturday) is particularly adept at helping his audiences...
I’m fascinated by what Twitter does and doesn’t tell us about political issues. While there are many purported examples of how Twitter made or killed a political issue or career, I can offer just as many many more examples of how everyone raved about...
Since yesterday’s post, I’ve been thinking a lot about the This Too Shall Pass Effect. Specifically, I’ve been thinking about how the effect applies to issues management. After all, can public affairs and political campaigns reliably count on the the...
The #kony2012 campaign, an effort to bring Ugandan warlord Joseph Kony to justice, is succeeding in its efforts to achieve a mass of public awareness. The online buzz has attracted a lot of mainstream media attention. I was a guest of CTV Newchannel’s Afternoon...
Klout.com is a bit of a controversial service among social media analysts. It uses some fancy math to evaluate the level of influence a social media participant has based on the level of output, engagement and mentions by others. An overall Klout score is assigned,...
