by Mark | Oct 19, 2010 | Digital Public Affairs, Distribution, Politics, Promotion, Social Media, Technology, Tools
There’s been a noticeable absence of lawn signs during the current Ottawa municipal election. I remember lawn signs being a significant part of elections when I was growing up. Even as recently as 2006 there seemed to be more lawn signs than there are now....
by Mark | Oct 6, 2010 | Connecting, Distribution, Social Media
Two voice mail spam messages I received over the last seven days teach a lot about engagement — even if I only listened to enough of each to have that educational experience and then (sadly) deleted them. I realize they would have made great case studies in a...
by Mark | Aug 27, 2010 | Connecting, Distribution, Media, Public Relations and Communications, Social Media, Technology, Tools
Glen McGregor and I met for a coffee on Friday to talk about politics, political journalism and his role as social media editor for the Ottawa Citizen. It was a fun and insightful conversation which somehow turned to baseball – specifically our memories of the...
by Mark | Feb 16, 2010 | Distribution, Media, Print, Radio, Social Media, Technology, Television, Tools
So much has changed in the media landscape over the last few years, particularly the rise of digital and the fall of traditional. I’ve spoken with many people in print and broadcast media about the ways digital has become an integral part of their job —...
by Mark | May 22, 2008 | Distribution, Events and Conferences, Social Media, Technology
In case you hadn’t heard, GM announced in March that they are moving half of their $3 billion marketing budget, to third largest in the United States, to digital and one-to-one initiatives (GM Changes Game, Puts $1.5 Billion Online). That’s a full $1.5...
by Mark | May 21, 2008 | Distribution, Events and Conferences, Social Media, Technology, Tools
Amber MacArthur led a talk about the proliferation of video content on the web called Video is Everywhere. The panelists introduced themselves and their roles within their organizations as follows: Dina Kaplan (blip.tv): original episodic content on the web and...
