+1-613-762-9704 mark.blevis@fullduplex.ca
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Mark Blevis
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Media integration strategy missing from current election campaigns

by Mark | Oct 19, 2010 | Digital Public Affairs, Distribution, Politics, Promotion, Social Media, Technology, Tools

There’s been a noticeable absence of lawn signs during the current Ottawa municipal election. I remember lawn signs being a significant part of elections when I was growing up. Even as recently as 2006 there seemed to be more lawn signs than there are now....

Engagement lessons from voice mail spam

by Mark | Oct 6, 2010 | Connecting, Distribution, Social Media

Two voice mail spam messages I received over the last seven days teach a lot about engagement — even if I only listened to enough of each to have that educational experience and then (sadly) deleted them. I realize they would have made great case studies in a...

Baseball prepared me for social media

by Mark | Aug 27, 2010 | Connecting, Distribution, Media, Public Relations and Communications, Social Media, Technology, Tools

Glen McGregor and I met for a coffee on Friday to talk about politics, political journalism and his role as social media editor for the Ottawa Citizen. It was a fun and insightful conversation which somehow turned to baseball – specifically our memories of the...

Media relevance at the crossroads

by Mark | Feb 16, 2010 | Distribution, Media, Print, Radio, Social Media, Technology, Television, Tools

So much has changed in the media landscape over the last few years, particularly the rise of digital and the fall of traditional. I’ve spoken with many people in print and broadcast media about the ways digital has become an integral part of their job —...

Social Media and the Enterprise

by Mark | May 22, 2008 | Distribution, Events and Conferences, Social Media, Technology

In case you hadn’t heard, GM announced in March that they are moving half of their $3 billion marketing budget, to third largest in the United States, to digital and one-to-one initiatives (GM Changes Game, Puts $1.5 Billion Online). That’s a full $1.5...

Video is Everywhere

by Mark | May 21, 2008 | Distribution, Events and Conferences, Social Media, Technology, Tools

Amber MacArthur led a talk about the proliferation of video content on the web called Video is Everywhere. The panelists introduced themselves and their roles within their organizations as follows: Dina Kaplan (blip.tv): original episodic content on the web and...
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