by Mark | May 21, 2008 | Adoption, Events and Conferences, Metrics, Social Media, Technology, Tools
Last night’s Third Tuesday Toronto had a more relaxed atmosphere than the events I’m familiar with in Ottawa. Perhaps that was because of the size of the crowd (standing room only in a room with a capacity of 160) or maybe because I was sitting with the...
by Mark | Jul 15, 2007 | Metrics, Podcasting, Social Media, Technology
Many podcasters look for ways to measure success. The most common, and possibly most validating, is monitoring statistics such as subscription downloads, web downloads and plays through an online player. For each download we can track the country of origin, date, day...
by Mark | Jul 9, 2006 | Content, Finance, Metrics, Production, Promotion, Social Media, Technology
It’s easy to hold on to traditional ways of doing business and measuring success. The music industry is one of the best case studies to demonstrate this. They have been completely unwilling (to be fair they may lack the agility) to identify new business models...
