Mistakes happen. Computer failures happen. We can acknowledge them the standard way with an apology (or self-retracting apologies as in “I want to apologize” or “I’m sorry but…”) or error message. Or, we can surprise others by doing something extraordinary; something that could build relationships with the person or people affected.


Stay informed

Subscribe to my newsletter to receive news, analysis and tips on digital public affairs, online advocacy and opinion shaping.

Welcome aboard. You have successfully subscribed!

Share This

Share This

Share this post with your friends!