Far too many politicians adopt social media for the wrong reasons. Some feel the need to be online because everyone else is. Other’s feel it gives them some “street cred,” that they can boast about having some shiny new tools. Others falsely believe “if you build it, they will come.”

The MPs who do well online are the ones who recognize social media are digital versions of community centres, coffee shops and cocktail parties. They know there’s another person on the other end of the exchange, not just a piece of backlit glass in their hands.

On this edition of the Digital Public Affairs podcast, NDP MP Françoise Boivin, in conversation with me last year, on social dynamics and why she prefers the deep relationship she shares with her Facebook “friends” rather than what she views as the impersonal experience of a Facebook Fan Page.

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