The most effective modern campaigns treat digital as integral to reaching desired goals. Digital Campaigning Done Right does not treat digital as an afterthought.
- Digital should augment in-person interactions
- In-person interactions should augment digital interactions
- Make an action kit available
You can subscribe to this as a podcast series on my iTunes page, or using this link in your favourite podcast aggregator.
Follow me on Twitter and Periscope, and join my live broadcasts.
Podcast: Download
Subscribe: Apple Podcasts | Android | RSS