In episode 4 of “Digital Campaigning Done Right”, I talk about the importance of digital lawn signs (read more). Key points include:

  • Create clear, crisp, actionable artwork/creative for each style of profile photo, cover photo, banner for all major networks
  • Make the images available for download on your site — make this obvious
  • Provide instructions on how to deploy (step-by-step, maybe a video)
  • For up-to-date social media profile imagery dimensions, follow this link

You can subscribe to this as a podcast series on my iTunes page, or using this link in your favourite podcast aggregator.

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