In episode 4 of “Digital Campaigning Done Right”, I talk about the importance of digital lawn signs (read more). Key points include:
- Create clear, crisp, actionable artwork/creative for each style of profile photo, cover photo, banner for all major networks
- Make the images available for download on your site — make this obvious
- Provide instructions on how to deploy (step-by-step, maybe a video)
- For up-to-date social media profile imagery dimensions, follow this link
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