For the second in my “Digital Campaigning Done Right” Periscope broadcast series, I offer the following three tips:
- Set your goals
- Pick your properties
- Focus on quality, not quantity
In this episode I talk about creating a job description for your technology, an idea that Tod Maffin and I expand on in our book TOUCH: Five Factors to Growing and Leading a Human Organization. The book examines the role of digital in all aspects of an organization including leadership, communications, customer service, HR and legal.
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