For the second in my “Digital Campaigning Done Right” Periscope broadcast series, I offer the following three tips:

  1. Set your goals
  2. Pick your properties
  3. Focus on quality, not quantity

In this episode I talk about creating a job description for your technology, an idea that Tod Maffin and I expand on in our book TOUCH: Five Factors to Growing and Leading a Human Organization. The book examines the role of digital in all aspects of an organization including leadership, communications, customer service, HR and legal.

You can subscribe to this as a podcast series on my iTunes page, or using this link in your favourite podcast aggregator.

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