In episode 3 of “Digital Campaigning Done Right”, I offer the following three tips:

  1. Lurk to learn
  2. Share other people’s content
  3. Search (for common interests)

This weekend’s challenge: Create a technology job description.

I also answer audience questions about some of the terminology (ecosystems, properties and outposts), and why you should exploit the strengths (and manage the challenges) of each property rather than treat them all the same way.

Thanks to Joe for suggesting I “Bob Dylan-ize” the video stream, and Chris for suggesting I name the show “Digital Campaigning Done Right.”

You can subscribe to this as a podcast series on my iTunes page, or using this link in your favourite podcast aggregator.

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