Effective digital campaigning means being strategic about who you follow, and how many people and organizations you follow.
- Moderate: Don’t follow everybody (it’s impractical and not scalable)
- Curate: Organize the people you follow (and those who follow you) into logical lists
- Differentiate: Separate private and public follows, using lists to avoid undesirable exposure.
You can subscribe to this as a podcast series on my iTunes page, or using this link in your favourite podcast aggregator.
Follow me on Twitter and Periscope, and join my live broadcasts.
Subscribe: Apple Podcasts | Android | RSS
