On this edition of Digital Campaigning Done Right I ask, “do you know who’s following you and why?”

  1. Take time to learn the qualities of those who follow you
  2. Compare your actual audience to your intended audience
  3. How can you energize those who follow you, or attract the people you actually want to reach?

You can subscribe to this as a podcast series on my iTunes page, or using this link in your favourite podcast aggregator.

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