2011.10.22

DisappoinTEDx Ottawa

The TED and TEDx conferences have become synonymous with outside-the-box thinking designed to motivate people to think or act differently. There’s a lot of responsibility that comes with organizing a TED event. Merely taking on the challenge is substantial, though not enough. Success hinges on a lot.

I have to admit I had some concerns about today’s conference long before arriving this morning. The website featured speaker bios but no session titles, descriptions or sequence. Of even greater concern, few people I would expect to know about today’s event (including previous TEDxOttawa event organizers) had any clue it was taking place. Also, I was surprised the organizers hadn’t invited previous organizers as advisers. A second hand story I heard suggests one former organizer’s offer of assistance was politely declined.

Having said that, the organizers and volunteers working on today’s TEDxOttawa event were clearly committed to atmosphere. The facilities were fantastic — very well suited to the event — and the greeters were outstanding; helping people register, check in and understand what lay ahead. Then it was a continental breakfast and interesting conversation until the speaking program began.

They pretty much lost me after that.

The program lacked the punch I’ve come to expect from all levels of conferences. For an event that billed itself around the theme of “Creative Action”, creativity was missing from the first half of the day. The speakers clearly lacked the stage experience associated with most knock-out talks. Rather than communicating ideas through compelling stories, they simply recited experiences; and there were no “reveals.” TED is not Toastmasters. Those who know the brand expect to be captivated from the very first word.

There were a few good moments: Steve St. Pierre reminded the audience the obvious to us may seem incredible to others and Nick Charney delivered a very interesting talk about injecting creative thought and action into the public service. Between them, Kelli Catana delivered an uninspiring ”Twitter self-promotion 101.”

I remember not being able to sleep after the first TEDxOttawa. My head was spinning with ideas from people I hadn’t met before (Danny Brown, Nick Desbarats, Najeeb Mirza, Tracey VibertRay Zahab and Bob LeDrew) who inspired members of the audience to think differently about our own pursuits. By the time Nick Charney provided hope about the program today, I didn’t feel like taking a gamble on my afternoon. I understand I may have missed a small number of shining moments.

As an experienced conference organizer, I offer the following seven suggestions to anyone planning their own event:

  1. Pick a theme people can get behind and plan your program around that theme.
  2. Put together a program worth attending (speaking sessions and sequence); worth paying money for.
  3. Screen your speakers and make sure they can hook your audience early and keep their attention locked.
  4. Ensure session length is appropriate for the idea/content (sessions can often be more powerful when short).
  5. Make sure your program starts strong, stays strong and ends strong.
  6. Formalize your program and make it public.
  7. Give the audience plenty of time to digest the ideas.
  • http://www.begtodiffer.com/ Dennis “DenVan” VanStaalduinen

    So having just come back from the TedX and the after party, I have to say first of all thanks for expressing your frustration. I feel *some* of it. This Ted did not blow my mind as much as I’d hoped – and certainly some of the speakers were not as prepared or in command of their subject matter as I’d hoped. But I did stick it out to the end, and met a lot of fantastic folks as well as finding a couple of unexpected gems in the speaking lineup. All in all a worhtwhile day, well worth the paltry $50 I spent (I go to other events for the same price and receive far less – although they don’t take a whole Saturday).

    My advice to the organizers would be: broaden the circle. Find orgnizers who are really well connected and think very deeply about their subject areas (yes I’m offering help here). And look for speakers who can not just enlighten and inform, but *rivet* the audience with their subject matter. And if there are speakers who have an amazing story but lack the presentation skills, help them out with graphics / coaching / whatever they need.

  • Omar

    License for the next TEDxOttawa will depend on quality of previous event video/talks uploaded to TEDx Youtube channel.  It’s not a given the 2011 team will be repeat licensees.  Maybe organizing teams of TEDxOttawa 1.0 and TEDxOttawa 2.0 should have a chat in the near future.  Curation and substance trump hype.

  • http://www.halyma.com TraceyVibert

    Every event has a lot of pros and cons – and certainly, even TedXOttawa 1.0 {which happened at Westgate, actually, not Gladstone, just FYI} had it’s ups and downs.  We certainly worked our butts off that day to try to make it as good as we could, with some pros and cons as well.

     I am glad to hear that the greeters and crew for this one also seemed to have worked hard to make it a good event.I agree that even some communication between 1.0 and 2.0 might have had some “learn from our experience” assistance, while still totally allowing the folks organizing this one to chose to do things their own way.I both spoke and volunteered at 1.0, and was also a sponsor, along with many others listed on the original website, so certainly it was not hard to figure out who to contact for any kind of potential chatting/suggestions/etc. Or even ask us to be sponsors again – I would have stepped up, but was never approached.So, good for the folks in charge of this one for putting out the effort to make 2.0 happen – and hopefully if someone decides to try for a 3.0, they’ll feel welcome to contact anyone involved with 1 or 2 to get some ideas about what can work for the future!And thanks Mark for including me in your list of insomnia inspiring speakers :-)

  • http://www.begtodiffer.com/ Dennis “DenVan” VanStaalduinen

    Interesting. Are you a TEDx organizer Omar? Definitely those two teams need to talk / share notes.

  • Inspiredinottawa

    Mr. Blevis: 

    I think it is absurd that you would write this post after leaving only 25 per cent into the event. You missed a compelling speech on education and the use of Canadian students’ efforts and time by Dr. Jim Davies, you missed a passionate poem and a very heartfelt talk by Brandon Wint, a very cool architectural snapshot from Bret Cardinal and more. While I agree that Kelli Catana was uninspiring and completely unfocused, the rest really gave it their all.As an “experienced conference organizer” I’m sure you would prefer to have your hard work judged publicly following a fair review. For the group of young organizers that put their heart into this, it is at least worth your full attention. 

  • http://www.begtodiffer.com/ Dennis “DenVan” VanStaalduinen

    Oh, and you missed Jim Davies (http://www.jimdavies.org/) – which was the talk of the day in my book. Totally TED-worthy.

  • Anonymous

    I thank you for your comments. This was my first ever speaking engement, and I spoke from the heart. Maybe that wasn’t what was you were expecting and I respect that. it certainly wasn’t meant as a self promotion more as self inspriring.  I blog for my self and here I was thrust into the TedX world and wanted other women who felt like me to know that there were creative options out there for them. Perhaps if you had taken the time to chat instead of leaving we could have discussed.

  • http://www.markblevis.com Mark

    Yeah. I suspected I might end up missing some bright moments in the day. My decision to leave was based on my lack of confidence in the program as a whole. I’ll post an expansion on that thought in the comments.

  • http://www.markblevis.com Mark

    I believe there’s been three TEDx events in Ottawa, yesterday being the third. I’m certain there was an event themed on kids last year.

  • http://www.markblevis.com Mark

    Hey Kelli. I totally understood that you were speaking from your heart and the best speakers always do. Watch any TED Talk and you’ll see the that practice in action. So, I was totally expecting that. My decision to leave wasn’t based on a single talk. It was based on my lack of confidence in the program as a whole following the first block of sessions (I’m about to post a comment to explain that more clearly).

  • http://www.markblevis.com Mark

    I don’t think it’s absurd to think I could write a post about my experiences and thoughts on any portion of my day. That’s the launching point of many conversations. I otherwise agree with you that I took a chance on missing a positive shift in the program and did indeed miss some shining moments due to my early departure.

    I gave the morning program my full attention. I accepted in the process that the program had been “kept secret” as one tweet I saw suggested, and that speaker order had been changed twice according to the blocking on the back of my lanyard in the first two hours of the day (Natasha and Brandon moved later, Kelli moved earlier). I simply had been given no specific reason other than possibility that the organizers had put together the kind of program I’ve come to expect from the TED brand. I could have stayed the whole day and been just as disappointed or incredibly surprised. It was a chance I took and took ownership of, and I shared my experiences and rationale on my blog.

  • http://www.markblevis.com Mark

    Hey Tracey! It turns out yesterday’s event was the fifth TEDx event in Ottawa. The first was at BitHeads (as you point out) on Dec 5, 2009. There was also TEDxCarletonU (Mar 30, 2010), TEDxYouthOttawa (Apr 2010), and TEDxKids@TheHill (Agriculture Museum Nov 9, 2010). There are three more apparently coming to the area: TEDxBytown (Nov 19), TEDxRideauCanal (Jan 26, 2012) and TEDxUOttawa (Feb 8, 2012).

    I’m surprised how disconnected the organizing teams for Ottawa TEDx *appear* to be. I would have thought they would either willing support/advise each other, or be made to do so by the TEDx curators.

  • http://www.markblevis.com Mark

    Another thought just occurred to me about our judgement patterns. I wonder how many of us heard a song come up on the radio or on a CD, gave it until the first chorus (if that much) to win us over before changing stations or advancing to the next song.

    Content creators/curators (musicians, speakers, writers, filmmakers, event organizers, etc…) who want to “capture” and keep their audience’s attention need to pull out all of the stops. It’s not always easy to hook a listener in the opening of a song or get a live audience to lean forward in their chairs with your opening thought. But winning them over depends on how early in the material (or program) you capture their interest. Then, you have to harness it and carry them to the finish line with you.

  • Omar

    Yes did organize a TEDx before so I know the feelings of blood, sweat and well maybe not tears of putting one together.  TEDx licenses are valid for one year from its date of approval, or until the conclusion of a TEDx event — whichever comes first.  TEDxOttawa 2.0 still have to fill out a post-event “organizer” survey as well as send out an audience survey.  Also required are uploads of photos to Flickr and polished event videos to the TEDx Talks channel on Youtube.  In other words, it ain’t over yet for the organizers by any stretch. 

    Let’s not be too harsh on TEDxOttawa 2.0 organizers.  It’s hard to meet (and especially surpass) everyone’s expectations.  Veteran TEDsters will have different expectations than those just getting into it.  There is a reason why TED makes is clear that TEDx events are “independently organized”.

  • Anonymous

    With all the strict requirements TED puts on the organizers… Perhaps speaking with previous TEDx organizers in your area should be one of them?

    Thanks for sharing your thoughts. I didn’t go (Beforehand – I did notice a disconnect from the first TEDxOttawa & TEDxCarleton which I also found mind-blowingly inspiring…) The organizers are young and I’m sure know what to do better next time. It sounded like there were some great highlights from the day, and hopefully it was a positive experience for those who have not previously attended a TEDx event.

  • http://www.markblevis.com Mark

    Well said.

  • http://www.markblevis.com Mark

    Organizing any event is indeed an incredible commitment and responsibility, particularly if you’ve joined an established franchise. I will never take that away from the TEDxOttawa organizers. Every event is a learning experience. That’s what helps make all future efforts more successful and easier to manage.

  • http://www.WeCanRebuildHer.com Andrea Ross

    Despite the withholding of TedxOttawa session descriptions and registrants list, I happily cancelled/rescheduled my various Saturday commitments, paid my registration fee and showed up hopeful — thanks to my faith in TEDx essence, rave reviews from past TEDxOttawa and years of inspiring, engaging, thought-provoking sessions at grassroots conferences of all stripes (podcamps, kidlitconfs, PABs, creatorcamp,  blogoutloud, etc).

    My hopes were boosted the moment I arrived at TEDxOttawa. The venue was gorgeous, the greeters were exuberant, the mingling tweeps were interesting, the fruit and pastries were plentiful and, clearly, a lot of care and creativity had gone into the lanyards and the seating arrangements/activities.

    Then came the sessions. I always appreciate a (5 minute) reminder to “just do it”. It’s nice to see that Twitter has helped a person feel better about herself. I was definitely intrigued by Nick Charney’s creative vision for the public service. And it’s great that first-time speakers step up to the challenge of public speaking. But by lunchtime I realized I’d invested my Saturday morning unwisely.

    Hoping it was just a poorly planned start to a great day, we twittered a request for a list of remaining session topics. The request was declined.

    We cut our losses and left. (A first in all my years of conference-going, but no big deal)

    I’m glad to hear that others found the day well worth the investment and if TedxOttawa inspires fabulous ideas and constructive action in a few socmed newcomers that’s definitely some success.

  • http://www.begtodiffer.com/ Dennis “DenVan” VanStaalduinen

    On reflection, I think the biggest problem is the name this group of organizers chose. Had they simply called it “TEDxAlgonquin, TEDxNepean, or even TEDxOttawaWest, I don’t think we’d be having this discussion.

  • http://twitter.com/nickcharney Nicholas Charney

    Mark – thanks again for reflection.  I appreciate everyone’s comments about the difficulty of organizing an event, especially one that invokes the same awe inspiring talks that we’ve all come to know and love from TED proper.

    Whenever I take the stage I do it with a nervous energy about it.  I’ve done a lot of public speaking and I must say that the venue was a tough one to speak at.  Couple of things worth noting from being on stage oat the event:

    1 –  I had never worn a headset mic before (opting usually for a lapel mic) and it felt ridiculously uncomfortable (especially with glasses).  As soon as the mic went nuts with the feedback I knew it was game over for me.  Any video evidence of the talk would be next to useless.  The mic issue was actually really frustrating, on stage you could hear the loud constant hiss of the speakers and I literally spent the rest of the talk trying not to move because I didn’t want to deafen the audience, nor did I want to block my visuals (the stage was quite small).

    2 – The room was freezing in the morning, I’m not sure about the other speakers but a lot of my energy was spent keeping warm rather than keeping focused.

    3 – Nothing undermines a speaker like a shaking intro, of which there were a couple.

    On a personal note, I left disappointed not in the lack of stage presence of others but of my own, I felt locked into the physical space after the mic incident and couldn’t find my flow, I felt as though I was on autopilot.  Finally, I think there was quite a lot of meat on the bone I threw into the crowd, and I found presenting it in an accessible way (i.e. not wonkish) to be a challenge.

    Thanks for opening the conversation, and providing the opportunity to comment.

    Cheers

  • http://electrotodnb.tumblr.com Brent “the Closet Geek” Morris

    This sounds similar to the disillusionment I’ve felt with Podcamp Toronto as the years have gone on. It takes serious effort from the organizers to ensure that speakers are appropriate. 

    I wish I knew how to maintain the character of a conference. It seems like the ones I love fall apart by the 3 year mark unless the organizers work hard to keep it together and keep sales pitches out of the talks. Even the ones that maintain their character still have that problem occasionally.

  • Adam Moscoe

    Hi Mark – I was one of the organizers of TEDxYouthOttawa, and indeed met with the organizers of TEDxOttawa. Not only did I share ideas/experience, but I also joined the volunteer team in a small, but meaningful way. I and my fellow co-organizers were also was in various conversations with TEDxCarleton and TEDxKidsatTheHill. You are making some rather unfounded claims about the “disconnectedness” of this process. It is very clear that TEDxOttawa disappointed in terms of speaker quality, relative to past TEDx events. 

  • http://www.markblevis.com Mark

    Thanks for weighing in, Adam. Great to hear there has been some communications between organizing teams. As you’ll notice in my comment you responded to… “I’m surprised how disconnected the organizing teams for Ottawa TEDx *appear* to be.” Notice the emphasis on *appear*.

  • http://www.markblevis.com Mark

    I’m not so sure. To people who know the franchise, TED and TEDx represent something bigger.

  • http://www.markblevis.com Mark

    You raise some interesting points, Nicholas. The technical side usually impacts and reflects more on the speaker than it does on the event. It’s like that with live music as well. Bands are often judged on the quality and volume of the sound, something typically well beyond their control when they’re performing on stage. Part of the technical challenges can be addressed with prep discussions between those responsible for staging/speaker relations and the speakers themselves.

  • http://www.begtodiffer.com/ Dennis “DenVan” VanStaalduinen

    “Ottawa” also represents something bigger – or so we would hope. I guess I would be more forgiving of a TEDx with a smaller topic because it wouldn’t be *my* city on the wall behind the presenter. We want them to do us proud – both on the day and in shareable nuggets afterwards.

  • http://www.markblevis.com Mark

    You’ve just captured why program is so important, Brent. I’ve noticed the same trends. Perhaps that’s why I felt it was necessary to do this post. Having said that, this was the first conference I left because of what I perceived to be a poorly planned program.

  • http://www.markblevis.com Mark

    My experiences attending conferences have shaped my organizing approach which centres around the question of “would I pay money out of my own pocket and give up my personal time to attend this event?” If I can’t plainly declare “yes”, how could I expect others to? Particularly if it means giving up family and weekend time.

    This is why it’s important to be public with the program. It helps people make informed decisions and doesn’t cause them to question the program during the event.

  • http://dannybrown.me Danny Brown

    I think the problem, from what I can gather, is that the TEDx brand is associated with making people think and inspiring change. From feedback (not just from Mark, but others), it seems this event fell short in that department.

    I don’t think anyone’s “calling out” young people, and it’s sure to be a great learning experience for them. But the TEDx brand is a well-known one, so if events fall short they’re bound to be looked at in more detail.

  • http://dannybrown.me Danny Brown

    Hi Mark,

    I saw this being promoted on Twitter and Facebook, and wondered if it was the same team that had organized the December 2009 event, which blew me away in every department. I hadn’t seen Alan or Sue really promote it, and I can see now it was a completely different event.

    It’s a shame there seems to be a lot of not-too-positive feedback on it, especially given the premise of TED and TEDx and what people look to gather from them. Like you say, perhaps just having a single annual TEDx and really mixing the community with external ideas too is a possible way forward?

    Cheers for the thoughts.

  • http://twitter.com/SaRaHOrMoN Sarah Ormon

    As the lead organizer for TEDxOttawa I have been silently following this conversation and have a few things I would like to share and address:

    1) THANK YOU. Thank you to everyone that shared your thoughts and opinions on TEDxOttawa. Mark, although your experience with our event didn’t meet your expectations, it is always good to know where we need to improve. Sorry we didn’t meet your expectations, but thank you for getting this conversation started.

    2) OUR SPEAKERS. Our speakers were chosen to represent a variety of subject areas and interests. Although the few speakers Mark saw didn’t resonate with him, I know that several of our other attendees took away some valuable messages, found inspiration and learned something new. 

    3) OUR ORGANIZERS. Our team of organizers and volunteers are “young”, but we are enthusiastic, willing to learn and willing to take a risk. We decided to take on the huge responsibility and challenge of TEDxOttawa because we wanted to see this event back in Ottawa. Our organizational due diligence (just to clear the air) included consulting with several TEDx organizers (both local and abroad) and TED officials. 

    4) OUR PROGRAMMING. We purposely left the speaking schedule off of the website. The event is supposed to be taken in as a whole and not in a variety of parts. The speaker’s topics were also purposely left off the website so that they could reveal it themselves on the day of the event. The theme of the event “Creative Actions” perhaps could have been more clearly articulated so that it wasn’t missed. It was summed up nicely by Alexandra Reid: “Its theme, “creative actions,” explored the creative effort that goes into reversing, reworking and reinventing previously held ideas and the profound results that come from taking this kind of action.” Sorry to all those that missed it, we will be sure to make it clearer next time.

    5) OUR VISION. We aim to renew our TEDxOttawa license and put the event on again next year! With the abundance of feedback (good and bad), I know we can make the necessary improvements and put on an even better TEDxOttawa.

  • http://www.markblevis.com Mark

    Thank you so much for taking the time to participate in the conversation. I’m glad you recognize my post was meant to get people talking and presented my point of view, not that of the entire audience.

    Good luck with the organizing of the next event. Be sure to keep me/us posted.

    (I’ll try to come provide a more thoughtful response tonight or tomorrow. I wanted to make sure I posted your comments quickly and responded to them at least in the interim.)

  • http://www.twitter.com/luclalande Luc Lalande

    As the curator of TEDxCarletonU, I believe Dennis has a very valid point here.  The decision to host a TEDx “Ottawa” means the organizers are, in essence, taking on the responsibility of selecting our city’s “ideas worth spreading” that meet TED’s core philosophy and standards.  TEDx events organized for a wider geographical scope will, by definition, attract a broader constituency of people with divergent expectations.  That is why local TEDx organizers should take ample care and time to select their speakers.  That said, I congratulate Sarah and her team for taking on the formidable task of hosting the most recent TEDxOttawa.

  • Omar

    Yikes.  Days after uploading the TEDxOttawa videos on the TEDxTalks Youtube channel, they are nowhere to be found.  C’mon TEDxOttawa organizers … get your act together.  No word from the TEDxOttawa twitter why this happened.

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