Two very significant things happened with Twitter traffic during week 5 (April 24-30) of the election campaign. First, there was a 19% increase in tweets. Using Sysomos MAP, I was able to track 127,365 tweets (18,195/day average) representing 90.1 million impressions. The second is retweets (the amplifier effect) hit an election high at 51%.
But that’s not all. The average number of election tweets per day since the campaign started has been roughly 15K. That doesn’t factor in the roughly 100,000 tweets we recorded over the two days of the debates. Twitter traffic for today (May 1) has already hit 24,238, the highest it’s been since the debates, and up 33% from the daily average last week.
And the day ain’t over yet!