By September 4, 2012 1 Comments Read More →

Elements of the Québec election chatter on Twitter (election day coverage part 3)

Today is election day in Québec. Throughout the day, I will be publishing analysis of the use of Twitter during the campaign period. I’ve already looked at the key issues and the most popular tweet of the campaign.

Now, I’d like to share some elements of conversation as observed over Twitter.

As I noted in my first election day post this morning, my French is decidedly weak. That’s why I’ll be working with a Québec-based colleague (after the election) to dive deeper into the data I collected to perform a more meaningful analysis. In the meantime, for those of you following the election, here are two charts you may find interesting.

The first shows a Buzzgraph based on Tweets issued from August 1 through September 3 (inclusive). Buzzgraphs illustrate the connection between key terms in the most active conversations. The stronger the connection between the words, the thicker and bolder the connection line. There are three levels of connection illustrated by a thick solid line (strong), a thin solid line (medium) and a thin broken line (light). The Buzzgraph that follows shows only two degrees of connection during the election campaign — strong and light.

This next Buzzgraph illustrates connected elements of the conversation for today (election day) only, so far. Notice an increased focus  on voting and voting times.

The Word Cloud is actually less interesting. However, I’ll include it because more people understand and enjoy Word Clouds. This type of chart indicates which words appear most often in election-related tweets. Frequency of appearance is indicated by the size and strength of the word (the larger and more bold the word, the more common it is in tweets).

This first Word Cloud is based on Tweets issued from August 1 through September 3 (inclusive).

The Word Cloud based on tweets collected today (election day) so far, also illustrates an increased focus on getting out to vote.

Analysis performed using Marketwire/Sysomos Heartbeat.

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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.