Canadians have adopted #elxn42 as the main hashtag to identify and organize election-related tweets. During the 92 days spanning May 1 through July 31 (inclusive), 17,533 Twitter accounts (of Canadian or unknown origin) issued 43,979 tweets containing the hashtag. That’s an average of 2.5 #elxn42 tweets per participant.
Among those users is Elections Canada, @electionscan_e. That department’s Twitter handle issued 18 tweets tagged with #elxn42. By contrast, it’s issued 24 using the alternative hashtag #fe42 (‘federal election 42’).
As a hashtag, #fe42 hasn’t really taken hold. During the same 92 day period of May 1 through July 31 (inclusive), 976 unique accounts (of Canadian or unknown origin) issued 1,707 #fe42 tweets (1.7 tweets/participant).
#fe42 has seen an increase in use due to some recent @electionscan_e tweets. So far, that hashtag enjoyed its biggest day May 18 when Elections Canada tweeted to remind us to check our voter registration status online. It attracted 164 retweets that day.
Here’s where the #fe42 story gets interesting. Of the 1,707 #fe42 tweets issued, 1,261 mention @electionscan_e. Of those, 1,229 are retweets and five are replies. When we strip away Elections Canada, we find that #fe42 has really only be used 446 times by 152 people (roughly 2.9 tweets/participant).
There are two interesting possibilities about this.
The first and most obvious is that #fe42 is essentially an Elections Canada hashtag that will bear little relevance during the election. That makes #fe42 either very niche or a failed effort at trailblazing.
The second possibility is that #fe42 is home to an “exclusive” side-conversation.
Analysis conducted using Sysomos MAP.