By September 26, 2012 0 Comments Read More →

Justin Trudeau likely to chart new digital paths in Canadian politics

It’s unofficially official. Justin Trudeau is expected to announce his bid for the leadership of the Liberal Party next week. A lot has been written about Justin’s candidacy from the perspective of his family name, his youth, his experience (or lack of) and his hair.

If you average out the opinions, the young Trudeau (and I say that because he and I are essentially the same age) is a crap shoot in his bid for the leadership. All seem to agree, though, that Mr. Trudeau is a good candidate to energize the leadership race and the party.

Love him or hate him based on his bloodline or political abilities, Justin Trudeau introduces a new and exciting element to Canadian party and leadership politics. That’s because Mr. Trudeau is very engaged in the online discourse, and has a voice well-suited to digital culture. He knows how to speak with — not just at — those engaged in the online political chatter.

Unlike the NDP race with digitally active folks like Nathan Cullen and Niki Ashton up against a decided two-horse race of Thomas Mulcair and Brian Topp, Mr. Trudeau is just a likely a leadership winner as any other name in the hat. Perhaps more so. And while social media is unlikely to determine the outcome of the race and Mr. Trudeau’s own political future, Mr. Trudeau is likely to energize the younger demographic in a party much in need of reinvention. In fact, he’s probably the best hope of reaching youth and getting them interested in Canadian politics.

Selfishly, I appreciate the opportunity to research the charting of new paths in Canadian politics.

Featured image: Paving New I-85 North Lanes in Rowan County uploaded to flickr by NCDOTcommunications.

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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.