Marc Messier delivered a great talk and participated in a lively discussion last month to launch TOUCHtalks, a new series of talks from people whose online activities embody many of the ideas Tod Maffin and I explain in our book, TOUCH.

Marc, who has since transitioned from his role as the Ottawa Fire Department’s Public Information Officer to Fire Prevention Officer, shared his experiences discovering the impact of using a human tone, relatable language and speaking about what matters to the public and the media in building net-positive relationships. All of that was achieved within the contraints of Twitter’s 140 character limit.

The second in the TOUCHtalks series features Trevor Kerr, Digital Communications Officer with the British High Commission in Ottawa. The event is this Wednesday, February 4, from 7pm-8pm at Pressed Ottawa (Google map).

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tkerrTrevor is responsible for managing the UK government’s digital presence in Canada and advising UK diplomats, including the High Commissioner, on how to use ‘digital diplomacy’ to complement their day-to-day work. He has developed social media plans to promote a wide variety of high-profile events, including the British government’s first Pop-Up Consulate in Canada and the UK Prime Minister’s visit to Ottawa in 2011.

He’s also a very human online communicator. We’re lucky to have him as a TOUCHtalks speaker.

Connect with the British High Commission in Canada online:

Connect with Trevor online:

Additional important TOUCHtalks information:

  • #TOUCHtalks – Hashtag for tweets related to tonight’s event
  • @TOUCHacademy – Twitter handle for tweets about the book and related events
  • @MarkBlevis – Twitter handle of co-author, Mark Blevis
  • @TodMaffin – Twitter handle of co-author, Tod Maffin
  • – Website for the book
  • TOUCHlist – Sign-up form for the TOUCH book mailing list

You can buy TOUCH online at Chapters (print and kobo), Amazon (print and Kindle) and iBooks.