Over the course of the day, I’m doing some analysis of the Facebook Fan Pages for each of the five major party leaders: Stephen Harper, Michael Ignatieff, Jack Layton, Gilles Duceppe and Elizabeth May.

Michael Ignatieff (69,094 fans)

This table identifies activity by week, specifically the number of posts, likes and comments.

Posts Likes Likes/post Comments Comments/post
Mar 26 – Apr 2 38 12,881 339 5,000+ 131.6
Apr 3 – Apr 9 23 9,329 405.6 4,939 214.7
Apr 10 – Apr 16 27 10,840 401.5 5,000+ 185.2
Apr 17 – Apr 23 29 9,869 340.3 5000+ 172.4
Apr 24 – Apr 30 22 6,891 313.3 5000+ 227.3
  • Most commented post: 751 (“I’ve got my red running shoes on”, posted Apr 29)
  • Most liked post: 1,072 (“An Innovation and Productivity Tax Credit”, posted Apr 5)
  • Least commented post: 33 (“Nova Scotia Liberal Campaign Rally event”, posted Mar 30)
  • Least liked post: 99 (“Nova Scotia Liberal Campaign Rally event”, posted Mar 30)

Nearly 1,400 comments were left on the Fan Page on April 21. Six posts were published that same day.

Comments came to a standstill on March 27, the only day in the campaign on which there were no fresh posts.

Analysis performed using Sysomos Heartbeat.