By September 7, 2012 0 Comments Read More →

No invisible narratives at the Democratic National Convention

The big news following last week’s Republican National Convention was the conversation between Clint Eastwood and an empty chair occupied by an invisible Barack Obama (see: Go ahead, take my day). It was days before many people knew what Mitt Romney had said in his speech (or that he even spoke). I’d wager many people still don’t know. But, they do know about that empty chair and the Internet meme known as Eastwooding.

By all accounts, this week’s Democratic National Convention didn’t produce a distraction which hijacked the narrative of a President seeking re-election. It produced some powerful moments including speeches from Julián Castro, Michelle Obama and Bill Clinton who joked about having the unenviable task of following Ms. Obama’s powerful speech.

There was also Gabrielle Giffords, the Democratic Congresswoman who miraculously survived a gunshot wound to the head, who led the convention in the Pledge of Allegiance.

Barack Obama dominated the chatter, though. News, blog, forum and especially Twitter mentions of the President, which peaked at 2,580,156 yesterday, eclipsed all of the other speakers — and even that beloved empty chair — combined.

Analysis performed using Marketwire/Sysomos MAP.

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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.