By September 26, 2011 0 Comments Read More →

Ontario NDP does something remarkable with digital content

I’ve been fairly critical of the Ontario NDP’s use of digital in their election campaign. Well, to be fair, they’ve done very little well as a party.

So, I was just YouTube surfing, following a chain of videos leading from a recent episode of NPR’s amazing storytelling radio program This American Life. I was going down a rabbit hole of loosely related videos, as YouTube seems to make us do. Suddenly an NDP pre-roll advertisement appears. I never saw or heard of that in Canadian election campaigns before (so, set me straight if I’ve missed something).

I’d seen the video already. It’s short and out of the ordinary. It’s perfect digital content.

Congratulations to the Ontario NDP. For a party that’s using social media as anti-social broadcast channels, it’s a solid triple… deep in the left field corner.


About the Author:

Mark Blevis is a digital public affairs strategist and President of, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.