By February 5, 2013 0 Comments Read More →

Ottawa event calendar

I’m starting to collect links for local events to help students in my class become aware of the active local professional development and networking scene. Here are three upcoming events I grabbed.

Content Strategy Meetup: Take Your Website Off Crash Diets (February 11)

When the desire for change within an organization extends to its website, senior management often looks to complete redesigns as the chosen solution. But redesign projects don’t always produce the results that people expect. Denise Eisner picks apart the redesign approach and suggests ways to tweak website content to produce better results and maintain sanity for the whole web team.

  • Date: Monday, February 11th, 2013
  • Time: 6:00pm – 7:00pm
  • Location: The Pour House, 62 William Street
  • Cost: IABC Members $15, Non-Members $20; IABC Student Members $10, Non-Member Students $15

Professional Development Workshop: Telling Your Story in 2013 (February 20)

Perfect for mid- and senior-level communicators, this full-day workshop will share new and innovative ideas and concepts for media relations and communications professionals in online and social media. The afternoon focuses on a media training session that will brush up your skills as a media spokesperson or the person in your organization who trains and works with spokespeople. Don’t miss out on this valuable professional development workshop!

  • Date: Wednesday, February 20, 2013
  • Time: 9:00AM – 3:30PM
  • Location: Courtyard Restaurant, 21 George Street
  • Cost: visit this link for the various cost options

Advanced AdWords Tactics: GA Retargeting for the Google Display Network (March 5)

Come meet Derek Tucker of Corel Canada as he outlines the how-to and the why of upgrading your pixel based retargeting to retargeting 2.0 (Aka Google Analytics Remarketing). Learn how to leverage the full power of Google Analytics to fully align and target your display messaging with your customers’ multi-touch journey down the funnel, whether it ends in a sale or a sign-up.

  • Date: Tuesday, March 5, 2013
  • Time: 5:30PM – 7:30PM
  • Location: hidden from non-members for some reason
  • Cost: $20
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About the Author:

Mark Blevis is a digital public affairs strategist and President of FullDuplex.ca, an integrated digital communications, public affairs and research company. His work focuses on the role of digital tools and culture on issues and reputation management. He also leads research into how Canadian opinions are shaped through online content and interactions.