Follow the digital activities of Canada’s 42nd Parliament
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TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
Recent blog posts
The mere threat of a service interruption means Canada Post just crashed the timeline for businesses to eliminate their reliance on our postal system.
Double-lung transplant recipient Hélène Campbell is the guest speaker at Creative Mornings Ottawa today. I’ll be live-blogging her talk, here.
Trying to sell a single message the same way to all audiences on all platforms is, at best, ill-advised.
Attention spans have changed. Communication norms have changed. Educational outreach means putting helpful (and concise) tips first, background information a click away.
An easy 4-step workaround to watch videos blocked by “This video is not available” on mobile devices and tablets.
Measuring ROI of online and social media activities has been a confusing (even futile) exercise for many organizations. Enter Snapchat, the anti-ROI tool.