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TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
In TOUCH, Mark Blevis and Tod Maffin argue that even though technology has enabled us to connect like never before, we’ve actually moved in the opposite direction. We have removed the real and human connections. It’s time to bring that human touch back to business. This book lays out the perfect blueprint. Want to be more human? Start with TOUCH.Mitch Joel
Recent blog posts
This digital makeover highlights the importance of strategic use of social media, knowing your online tribes and how to relate to them.
I rather enjoy how outraged people get when technology they don’t already own is going to make changes they don’t need to immediately buy into.
Old Spice reminds us “if you fill your brain with knowledge, there won’t be any room for dreams.”
Stephen Harper was Canada’s first Prime Minister to have to change the PM branding of his social media accounts. He missed one.
There’s a reason Twitter is THE platform for breaking news, humanitarian coordination and urgent real-time communication… and zingers.
Government guidelines create conditions which complicate life for MPs, particularly those in Cabinet, and department communicators.