TOUCH: Five Factors to Growing and Leading a Human Organization
For better or worse, digital business has fundamentally changed how organizations hire staff, market their services, and connect with stakeholders. The problem is, in an effort to use technology to connect with people more effectively, we have lost the humanity — that critical person-to-person connection — which is the engine of commerce and advocacy. TOUCH provides leaders of all types of organizations — private to public sector, community to enterprise business — with real-world, proven solutions.
People want to do business with other people. That’s been true since the beginning of time. A hundred years ago our great-grandparents knew the people who sold them hardware or shoes or chickens. But in an era of mass media, we’ve lost the human touch. Now it is time to regain humanity in business and Mark and Tod will show you how in this well-written and informative guide.David Meerman Scott
Recent blog posts
Harjit Sajjan, Canada’s new Minister of Defence, has become something of an Internet sensation through the combination of three specific ingredients.
Effective digital campaigning means being strategic about who you follow, and how many people and organizations you follow.
When I was growing up, two things seemed absolute: Trudeau would always be Prime Minister and Gretzky would always play hockey.
On this edition of the Digital Campaigning Done Right podcast, I respond to a comment from someone in the audience.
As a millennial, Essena O’Neill may not realize that people have been lying about themselves, everywhere, since the dawn of time.
A look at Conservative and Liberal candidates content creation over the course of #elxn42, and how publishing is only one piece of the puzzle.